La Rinascente is always seeking out the true style of the city.
If you too feel part of the la Rinascente universe,
post your photos using the hashtag
LA RINASCENTE PEOPLE
From protagonists of the city to protagonists of La Rinascente’s new FW16 campaign, chosen by Scott Schuman to portray La Rinascente People.
A journey of discovery and personal research, in collaboration with Jungwoo Kasiq, to delineate the spirit of a chameleonic Milan through the style of people who love it, walk it, live it.